Real cases from 5 000+ active clubs on how you can and should make money on karaoke. With 20+ years of experience, we have collected all possible ways to monetize karaoke.
Payment per song
Each performance is a paid performance. Thus, you receive dividends from all songs sung.
💪LifeHack
Adjust the cost of a song on weekdays, weekends, holidays, and peak hours.
☝For example
Attract more guests Monday through Thursday with a minimum song cost or free performance. Maximize your earnings during business hours and on the busiest days.
Crazy song
Let a guest sing out of turn and earn ×10 or even ×100 off the normal cost of the song.
💪LifeHack
To minimize negativity, limit the total number of Crazy songs and allocate a portion of the proceeds from a Crazy song to compliment waiting guests.
☝For example
Offer waiting guests a choice of cocktail or dessert. For such occasions, you can also make a separate Crazy menu insert with a few complimentary options for the wait.
Crazy² song
There is always someone who is willing to pay more — give guests the opportunity to beat the cost and sing without a line.
💪LifeHack
Enter the cost of Crazy² and Crazy³ — more Crazy songs are not recommended to avoid negativity from guests.
☝For example
Make pricing conceptual, e.g., crazy squared – cost squared, crazy cubed – cost cubed. Simple for the guest and staff, very profitable for the business.
Song from the staff
There are probably people with hearing and singing skills among your staff. Allow the guest to request a song to be sung by the staff, for example, for their date.
💪LifeHack
Create a variety of options from which the guest can choose the most suitable one. Don’t forget to motivate your staff with an additional percentage of each order.
☝For example
The bartender can sing on stage, the waitress can sing on the bar counter, the cook in a tunic will go out into the common room and surprise everyone. Make your staff karaoke stars.
Special show
Involve an event agency and together think about what themed show programs you can offer your guests as a pre-order, and immediately on the day of the visit.
💪LifeHack
Think beyond the box, show programs should be unique and memorable. Also, update them regularly, utilize your connections and opportunities.
☝For example
If a famous artist comes to your city, and your hall is rented for a birthday party at the same time, offer the birthday guest an exclusive greeting from the star and a duet performance of the song.
Entrance fee
The entrance fee, even if symbolic, — it is your insurance against passing gawkers and a troublemaking public.
💪LifeHack
Organize special themed events to justify the higher admission price. You can also sell karaoke subscriptions for a month at a cost of ×4 of the regular daily price.
☝For example
Karaoke can host completely different events — from standups to autograph sessions with artists.
Minimal deposit
A clear and familiar format for visiting any of the establishments. Allows you to plan the workload of the kitchen and bar, as well as the profitability of the establishment, and screens out non-paying customers.
💪LifeHack
Additionally, you can offer guests the opportunity to pre-order from the menu/bar in order to benefit the work of the logistics department and make the preparations.
☝For example
Invite the guest to place a pre-order as part of their deposit at a 10% discount — this is a win-win strategy.
Karaoke auction
Sell an exclusive opportunity to sing a song with the karaoke club manager or the prettiest girl in the room through an auction. Take bids and let the highest bidder win.
💪LifeHack
Attract partners and receive gifts from them for your guests.
☝For example
You can settle with the nearest barbershop and gift certificates for a free haircut, or a beauty salon and give a certificate for one of their services.
Rental karaoke
As a rule, rentals are used exclusively in karaoke rooms. Your guests will be able to enjoy karaoke and make orders from the menu and bar.
💪LifeHack
Set a minimum rental period on weekdays, weekends and holidays — this way you can increase the utilization of karaoke rooms. Also, use flexible pricing in case of rentals.
☝For example
On weekdays and slack hours, rentals may cost less, and for extended rentals of 5 hours or more, you may be able to provide a substantial discount.
Increased mark-up factor
Due to the presence of a karaoke component, the prices in your menu and bar card can differ significantly from the prices of a regular cafe, restaurant, or even disco. And the great thing is that the purchasing power will remain at the same level.
💪LifeHack
Come up with and change special offers on a regular basis. Actively implement promotional offers.
☝For example
You can tie a promotion or even multiple promotions to each day of the week: 1+1=3 on Monday, 50% off a second cocktail on Tuesday – and so on all week long.
Guest Greetings
Congratulate your guests on birthdays, anniversaries, and other holidays.
💪LifeHack
Use the karaoke background to show a slideshow or video greetings from friends.
☝For example
Offer to record a personal greeting from your favorite artist (artificial intelligence can easily cope with this) and play it before the performance – let all the guests of the club applaud the birthday person.
Advertising
Sell advertising to your partners. Professional karaoke system for business EVOBOX Club allows you to use several advertising formats, including ticker.
💪LifeHack
Offer your suppliers the opportunity to take advantage of karaoke advertising opportunities and get the most favorable delivery terms in return.
☝For example
And you can negotiate exclusivity with alcohol distributors.
Private parties
Organize private karaoke parties for business companies in your city, as well as for those who want to rent the entire club.
💪LifeHack
Be sure to warn your regular customers that karaoke will be closed on a certain day due to a private event.
☝For example
You can place posters inside and outside the club in advance with the schedule of the club and publish this information on social networks.
Earn money with karaoke!
